Every race day starts long before the first bike hits the dirt. For GOAT '26 — Round 1 of the Adventure Gymkhana and Enduro Cup, organized by Phoenician Goat x MX Academy in Ebrin on July 11 — the GearD team spent weeks turning a sponsorship into an on-site experience riders would actually want to stop at.
Here's a behind-the-scenes look at how we got race-ready.
What Is GOAT '26?
GOAT '26 is one of Lebanon's most anticipated motorsport dates on the calendar, bringing together two disciplines in one location in Ebrin: Adventure Gymkhana, a precision, low-speed handling event for adventure bikes, and the Enduro Cup, split into Clubman, Advanced, and Expert categories for riders who live for the dirt. With dozens of competitors and hundreds of spectators expected on the day, it's exactly the kind of grassroots, community-driven event that reflects what GearD stands for — real gear, for real Lebanese riders.
Building a Booth Riders Would Actually Stop At
Rather than a folding table and a banner, GearD's on-site activation was designed as a full branded moment: two slim branded display columns flanking a motocross bike on an elevated platform, built specifically as a photo-op for riders and spectators. Alongside it, a product display table let attendees see, touch, and try on a curated selection of helmets, gloves, and jackets before ever opening the GearD app.
[IMAGE PLACEHOLDER: Booth/display setup being assembled — flags, boxes, or the bike display stand mid-build. Suggested alt text: "GearD branded motocross event booth setup for GOAT 26"]
Printing the Vouchers: 500 Reasons to Stop By
Print production was one of the biggest workstreams in the run-up to the event. GearD produced:
- 500 GOAT10 voucher cards — a 10% discount for every single rider and spectator at the event, double-sided with a motocross rider silhouette and partner brand logos on the back
- Three large podium vouchers for 1st, 2nd, and 3rd place across both the Adventure and Enduro categories, tiered from 20–30% off
Every card was built to survive real-world handling — 130gsm matte coated stock, sharp die lines, colors locked to GearD's signature red and black so the brand is unmistakable from across the venue.
Content Crew, Locked In
Beyond the booth, GearD is bringing a full content crew to Ebrin to capture the day — on-camera talent, a dedicated photo/video team, and a run of community interviews with well-known names in the Lebanese riding scene. It's not just about GearD products; it's about giving the community itself a platform on race day.
The Countdown Checklist
In the final days before GOAT '26, the GearD team locked down:
- Discount codes live and tested in Shopify
- Voucher cards printed and packed
- Booth, flags, and photo display confirmed on-site
- Geofenced ad activation ready to go live the morning of the race
- WhatsApp outreach to confirmed riders
Everything converges on one Saturday in Ebrin — and the next post on this blog covers exactly how it went.
FAQ
What is GOAT '26? GOAT '26 is Round 1 of the Adventure Gymkhana and Enduro Cup, a Lebanese motorsport event held in Ebrin and organized by Phoenician Goat x MX Academy.
Is GearD selling gear on-site at GOAT '26? GearD's on-site table is for product display and discount voucher distribution. Full purchases are made online at gear-d.co, with fast delivery across Lebanon.
How do I get the GearD discount from the event? Every attendee at GOAT '26 receives a printed GOAT10 voucher card good for 10% off at gear-d.co. Podium finishers receive an additional dedicated discount code.
Follow @geard.lb on Instagram for live updates from GOAT '26, and check back here for the full race day recap.
